The recent shift in the buying behaviours of brides and bridesmaids has swept through a traditional fashion industry previously governed by fleeting trends and one-time-wears. The new attitude? Dresses so showstopping and undeniably chic, they deserve to be a year-round staple and taken out for more than just 'I do' centric occasions.

From quiet classics to contemporary statements, these enduring bridesmaid and maid of honour options are just too perfect to be confined to a single day.

TRIED & TRUE BLUES

From light blue to steel blue, this characteristically melancholic hue has taken over the wedding trends of the season - most desired in weighted satins that drape across curves and create a timeless silhouette. Lucky for us, this obsession with being (in) blue is not something expected to die down any time soon - it's a classic bridesmaid colour that's guaranteed to compliment the bouquets. Embrace the blues in the chicest sense through slinky satins and premium dual-lined jerseys, handpicked to sculpt your unique silhouette this and every season ahead.

EVERYTHING SATIN

Satin bridesmaid dresses have slipped their way into the 2024 trend forecasts as a wardrobe staple synonymous with luxury and classic elegance. The demand for these silky dresses - especially styles in soft feminine and sorbet tones - couldn't have come at a better time with the shift in seasons bringing about the most popular wedding time of the year. If you're a bridesmaid with the privilege of choosing your own dress for the ceremony, invest in a lustrous satin gown that drapes across curves and romanticises your style for occasions to come.

MODESTY DRESSING

Long sleeves, low hemlines and covering capes have instated this season's most-wanted silhouette. Defined as 'Modesty dressing' or the 'Torah-teacher' aesthetic and likely an evolution from the 'Librarian-core' trend of 2023, conservative dresses have been welcomed with open arms for their flattering lines, grace and sophistication, making them the ideal dress for a large bridal party with different body shapes and sizes. Modesty dressing might sound old fashioned but a figure-cinching dress in a stretch velvet or our signature double-layered jersey will showcase your curves and change opinions on what's sexy.

THE LITTLE BLACK DRESS

This wardrobe icon is a brilliant bridesmaid option that blends style, versatility, and practicality; challenging traditions with it's timeless elegance and chic sophistication. It's ability to complement every silhouette and wedding theme is a guarantee that it's appeal will live beyond the ceremony. Not every black dress can be a contender for the big day however; extra-high hemlines, revealing cuts and head-turning details might bring about whispers of "outshining the bride" so opt for a wedding-worthy LBD that takes just the right amount of attention.

SPRING BLOOMS

There's no arguing the enduring appeal of floral dresses for bridesmaids; on trend this and every season before, whether it's the peak of summer or the depths of winter. These flourishing occasion favourites can reflect the bouquets and flower arrangements of the wedding venue, then be easily reworn at garden parties, baby showers and future wedding attendances. The floral dresses of the moment are pretty and pastel - from baby pinks and soft lilacs to mint greens - and these curated styles will make even the most anti-feminine of fashion lovers consider fresh blooms in their going-out wardrobes.