Introducing
Leonie Hanne for Club L London
Written by Alicia Tomkinson
Taking over exclusive Ned Hot in London, our muse and icon, Leonie Hanne, reveals her enchanting journey through our latest autumn-winter collection. Immerse yourself in our exclusive, limited-edition capsule, a tribute to 1950s silhouettes, iconic monochrome photography, and glamorous red-carpet moments designed and crafted in-house at the Club L Atelier.
This season, we’re revisiting our design ethos, and infusing it with a touch of nostalgic craftsmanship in the digital age. As technology and AI dominate, we peel back the curtain to unveil the artistry behind our Atelier.
From mini and midi styles to standout maxis and full-length gowns, our collection offers something for every occasion. Perfect for upcoming black-tie events and red carpet invites, you'll find opulent velvets, structured corsetry, and sumptuous tulle layers whilst dazzling sequins and diamanté encrusted dresses promise party-ready perfection through the Christmas and holiday season. Rich hues of black, velvety port, and metallic gold and silver take centre stage with artistic embellishments, voluminous silhouettes, and alluring plunge necklines, setting the tone for a truly glamorous season.
In conversation with Leonie Hanne:
“Being in London is already very inspiring,” Leonie begins to describe as we dig into the roots of what influences her style, “it’s the one city in the world where people love dressing up. Even if it’s just getting your coffee, office outfits or going to the gym, you will always see a stunning, inspirational outfit.” So, it’s a no-brainer for where we shoot today’s campaign.
Leonie, the 36-year-old German beauty now gracing London, has carved a niche as a fashion icon through her social media presence, captivating blog, and chic modelling career. With a flair for keeping her followers in the know about the latest trends, her personal style, and her top travel spots, she has cultivated a devoted global fanbase that has certainly caught the world's attention.
With so much of her life shared online, it begs the question of how much Leonie gets to relax and live in the moment, “Luckily, I really love my job,” she expresses, “it feels like I’m living the dream…It’s hard to balance, but it’s worth it, every second.”
I’m sure for many girls, Leonie’s career will feel like a dream too!
“Like today, we’re shooting this campaign, I’m allowed to wear these beautiful dresses, I’m meeting amazing people, and we are in my dream city.”
Speaking of beautiful dresses, let’s get back to why we’re here in the first place, but what’s Leonie’s favourite one?
“That’s a tricky one because they are stunning, though this is one of my favourites,” she admits about the CERES dress, a silver sequinned strapless maxi dress adorned with an oversized draped satin bow, “they are all amazing, but I think this one because you can move… it’s an eye-catcher, it’s sleek, and it’s already putting me in a holiday mood.” She starts to tell us of her plans for a short break next week.
As we wrap up the interview, she exclaims her appreciation for how impressed she is with the collection, “That’s why I think the pieces are super stunning because they are so well done,” the perfect ring to everyone’s ears.
All orders will be completed by WITH REACH (AUSTRALIA) PTY LTD., our AU seller.
All orders will be completed by WITH REACH (AUSTRALIA) PTY LTD., our AU seller.
