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THE BRIDESMAID GUIDE
S/S 2024

WEDDING & BRIDAL


Bridesmaid dresses. A line of excitement and trepidation on every bride-to-be's wedding day checklist. You want your bridesmaids to look and feel their most beautiful, but navigating a sea of styles, colours, trends and budgets can feel overwhelming.  

Looking for the perfect bridesmaid dresses? Read our curated guide for the best of the best to flatter everyone in this part 2 to our s/s 24 wedding series.

From floor-sweeping gowns in timeless shades to matching accents that complete any look - discover chic pieces your wedding party will love and appreciate for occasions to come.

If the colour palette for your big day leans into drama, opt for deep navy or black (yes, black) bridesmaid dresses to make a statement no one will expect. Not every party member will be keen on a bright, strapless and/or to the floor silhouettes in matching hues, so let them express themselves in a dress that's unique but still fits your wedding theme.

If the outfits are set but accessories are still undecided, we've picked this season's most sought-after for anyone wedding bound plus with alteration services coming to soon, this really is your one-stop destination for bridesmaid shopping.

Shop Club L London's edit of chic bridesmaid dresses that flatter and fit to perfection.


MOODBOARD: Pink & Pretty

With soft feminine hues, lustrous satins and floral corsage details inescapable this season, incorporate the girly trends into your wedding theme. Blush, rose and lemon hues are the perfect compliment to the bride, your bouquets and brighter skies.

ARDELLE
CESCA
SANTI
MILANI
SWEET STEP
BEATRIX

MOODBOARD: Champagnes & Olives

Timeless and sophisticated, these two hues that always look good together but in a wedding setting, olives and champagne golds epitomise class. Let your bridesmaids choose the shade they love on a dress they'll love more with these aisle-ready picks.

KARY
CUSTOM
BUCKINGHAM
SORAYA
SALLOW
CROSSED WIRES

MOODBOARD: Into Midnight

Let your bridemaids set the mood of your big day in silvery, deep blue and navy dresses. The mix of cool tones will offset your wedding whites beautifully, especially these styles designed in lustrous satins, light-as-air chiffons and our signature stretch jersey.

LIFETIME
ANGELINE
SABELA
DOMINIQUE
ESSIE
BOLD SOUL

MOODBOARD: Unexpected Black

For the bride who wants to do things differently, opt for black bridesmaid dresses - traditionally taboo but when done right, they're a refreshing break from wedding rules. What's better is black looks good on everyone no matter their silhouette or style preference.

MEMORABLE
A TOAST
FLUTE
CARLOTTA
PRETTY & POISED
LUSTER

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